This is us. Here is our story.

We are constantly building better solutions for your business, day in and day out. Here is our story.

Social Billboards is powered by Parllay, Content and Audience Engagement company with a portfolio of marketing products for a social mobile world. Established in 2011 by a team of former Microsoft advertising and data mining executives, Parllay is enabling a discovery paradigm powered by a semantic knowledge web.

Streams & Discovery

Explore content streams, find visual stories of interest and share across screens. All powered by Parllay’s social streams engine.

Here & Now

Tap into the worlds social conversations and get in-the-moment visual content about any topic, anywhere, anytime.

Value Exchange

Engage in a paradigm that delivers informational, emotional and / or monetary benefits to your audience.

Visual Experiences

We live in a highly visual world. Create and share captivating experiences to help tell your story.

Why we built Social Billboards?

We created Parllay to address common problems in the DOOH industry by introducing a modern cloud-based signage solution that is robust, always on, affordable and scalable. #TrueStory

Our Vision

Enable any business to create, curate and broadcast digital content anytime, anywhere.
– Commoditize hardware (any screen with HDMI, lower cost and simplify set up)
– Democratize Software (tap into billions of pieces of content in Social Media)
– Easy setup and Central control (Cloud based offering)

Allow anyone to monetise their screens through ads
– BYOD, bring your display and plug into the Parllay network.

To serve personalised digital signage experiences through AI & AR.

The Team


Tarek Najm

Founder & CEO


Sherwyn Soff



Murali Vajjiravel

VP - Engineering


Bennet Joseph

Principal Engineer


Daniel Rajan

Product Manager


Ravi Kumar

Software Engineer



UI/Graphic Designer


Sriram Mahadevan

Technical Support


Akhil Thulasi

Software Engineer

Schedule a Demo